上海恒敏科技有限公司

Shanghai Hengmin Science & Technology Co.,Ltd

Company Introduction
公司介绍

Shanghai Hengmin Science & Technology Co., Ltd. was founded in Shanghai in the year of 1998. In 1999, Hengmin started the cooperation with China-HongKong Photo Products Holdings Ltd., and became a member of Fujifilm family. During the 20 years’ development, Hengmin has cooperated closely with Fujifilm and firmly hold a leading position in the industry as far as channel building, brand promoting and product innovation are concerned.


In 2000, Hengmin Technology first introduced Fujifilm’s film to China's international brand chain hypermarkets for sales. In 2001, the layout of the national sales network with Carrefour, Metro, RT-Mart and Wal-Mart as the mainstays was completed in China, enabling Fuji products to be sold in more than 200 large-scale stores.


Company’s current major product Instax Instant camera was born in Japan in 1998, and then introduced into China in 2002. At first, no one knows the product. Nevertheless, under the lead of President Mr. Han Huabing and Vice President Mrs. Bi Aixia along with their team’s hard work, Instax became the phenomenon product which is fashion and hot. 


To enrich the product line, aiming at those cameras and films procured from Fujifilm, Hengmin developed series of accessories such as camera bags, cameras straps, albums, film stickers, gift boxes and etc. Hengmin keeps investing in the business and developing new products. With constant promotion and marketing, these products greatly enlightened the market and consumers as for how to understand and use Instax products. Under Hengmin’s cultivation for years, Instax has evolved to be not only a commodity, but a symbol of culture, a phenomenon.


In 2007, Hengmin Technology started a long-term cooperation with Disney, and obtained the authorization of many popular Disney cartoon characters, thus developing a series of cameras, films and peripheral products. At the same time, it also established the world's first Disney children's photography studio "Disney Photo Studio", and was awarded the 2010 Disney Greater China Product of the Year Award for this reason.


Subsequently, Hengmin successively cooperated with many well-known companies such as Sanrio, Swarovski, Coca-Cola, B-Duck, Pokémon, etc., further enriching the product lineup. Up to now, the company has developed more than 500 product SKUs and established a complete product ecology.


After over two decades of endeavor, Hengmin converted an unknown product to be a widely recognized star product with huge market volume and potential, and even to be a kind of culture. At the same time, the company is still deeply cultivating in the field of instant imaging, constantly expanding the extension and connotation of the product, and striving to bring more choices and better experience to users.



       上海恒敏科技有限公司于1998在上海成立,1999年恒敏科技开启与中港照相集团的合作,成为Fujifilm富士大家庭中的一份子。在发展至今的20多年里,上海恒敏与日本富士胶片精诚合作,强强联手,在渠道建设、品牌推广、产品创新方面均处于行业领先地位。


       2000年恒敏科技首次将富士胶卷引入到中国的国际品牌连锁大卖场中进行销售。2001年在中国完成以家乐福、麦德龙、大润发、沃尔玛为主的全国销售网络的布局,使富士产品进入累计达到200多家的大型卖场销售。


       如今恒敏公司的主营产品Instax一次成像相机1998年诞生于日本,2002年进入中国。在总经理韩化冰先生和副总经理毕爱侠女士的领导以及团队的努力之下,Instax从一个不为人知的产品变为一款时尚且炙手可热的现象级产品。


       为了丰富产品线,恒敏针对从富士公司引入的相机以及相纸,设计了相应的配套产品,比如相机包、相机背带绳、相册、贴纸、礼盒包装等。恒敏不断地投入,开发新的产品,并致力于产品的市场推广、营销,极大地丰富了市场和用户对Instax产品的认知和理解。在恒敏经年的培育下,Instax已然不仅仅是一个产品,而是成为了一个文化的代表,成为了一种现象。


       2007年恒敏科技开始了与迪士尼的长期合作,获得迪士尼诸多人气卡通形象的授权,由此开发了一系列相机、胶片及周边产品。同时还建立了全球首家迪士尼儿童摄影馆“Disney Photo Studio”,并因此获颁2010年迪士尼大中华区年度产品大奖。


       随后,恒敏又陆续和三丽鸥、施华洛世奇、可口可乐、B-Duck小黄鸭、宝可梦等众多知名企业展开合作,进一步丰富了产品的阵营。时至今日公司已经累计开发产品SKU超过500个,建立了一个完整的产品生态。


       经过多年的努力,恒敏将一款默默无闻的产品,培养成一个认可度非常高拥有广大市场的知名产品,甚至是一种文化,与此同时,公司仍然还在一次成像这个领域进行着深耕,不断拓展着产品的外延和内涵,竭力为使用者带来更多的选择以及更好的体验。



 

总机电话:021-51688777


上海市长宁区延安西路1146号甲3-4楼
Contact Us
联系我们
总机电话:021-51688777

南京市秦淮区光华东街1号6号楼3楼

3F, Building 6, 1 East Guanghua St, 

Qinhuai District, Nanjing

3F-4F, 1146 West Yan An Rd, 

Changning District, Shanghai

Tel:021-51688777


Tel:021-51688777